The Curriculum includes the following courses:
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Year 1
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Semester I
- MNG 111 - Business Mathematics
Credits : 4
To provide an introduction to the basic mathematical concepts required by students in Accounting, Management, Marketing, and Banking and Finance. To understand the related issues in the business world.
- MKT 111 - Marketing Management
Credits : 4
This course focuses on the basic marketing principles and introduces the students to some of the important concepts of marketing management.
It helps the students to see marketing through the eyes of the marketing manager. It helps prepare students to take an active part in the business world. To move students in this direction, the course includes a variety of frameworks, models, classification systems and “how to do it” techniques that should speed the development of “marketing sense” and enable the students to analyze marketing situations in a confident and meaningful way.
- ECN 110 - Introductory Microeconomics
Credits : 4
The principal aim of this course is to equip each student with a conceptual foundation in micro-economic theory and policy.
Developing basic tools; Market Allocation of Resources; Price System; Consumer Theory; Production Market Structures; Income Distribution; General Equilibrium and Welfare Economics.
- MNG 112 - Business Communication
Credits : 4
This course has two (2) components:
- English language component and
- Business communication component
- ENG 115 – Introduction to the Use of English
Credits : 4
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Semester II
- MKT 122 - Retail Marketing
Credits : 4
Upon the successful completion of this course students should be able to: Explain the economic significance of retailing in the free enterprise economy, identify the types of store based retailers analyzing current and future trends, identify types of non store retailers analyzing current and future trends, describe demographic and psychographic characters of retail customers and the impact of these characteristics on retailers, analyze retail market strategies to include target market, retail format, growth strategies (domestic and international) and retail competition, respect the importance of buying systems such as merchandise budget plans, list and explain the relevant buying issues that buyers must address to include branding, domestic and foreign sourcing, vendor negotiations and partnerships, identify the importance of retail sales promotion discussing planning the implementing sales promotion programs, illustrate various types of store layout and design which include exterior and interior components of space planning and atmospherics and interpret the responsibilities of managing a store to include hiring, training, motivating, evaluating and compensating retail employees.
- MNG 120 - Business & Management Environment
Credits : 4
To help students to understand the environment in which management is practiced;
To show that managers are limited by environmental factors both external and internal;
To lay the foundations for more advanced studies in economics, law, marketing, personnel management, industrial relations, financial management, etc.
To develop problem solving and communication skills
- ECN 123 - Business Statistics
Credits : 3
This course provides basic statistical concepts, tools and principles to allow students to solve statistical problems and to construct simple statistical models as applied to Social Sciences.
Data and Data Presentation; Frequency Distribution; Measures of Central Tendency; Measures of Dispersion; Movements, Skewness and Kurtosis; Probability Theory: Marginal Joint and Conditional Probability. Random Variable, Probably Density Functions, Distribution Functions, Expected Value; The Central Limit Theorem; Probability Distribution, Binomial, Poisson, Normal, Approximations. Sampling Procedures and Data Collection Methods; Basic Estimation Theory; Tests of Hypothesis and Significance; Small Simple Theory; Correlation and regression Analysis, theory; Time Series; Index Numbers.
- ECN 120 - Introductory Macroeconomics
Credits : 4
The principal aim of this course is to equip students with a conceptual foundation in macro-economic theory and policy.
Institutional framework and relationships between and among various institutions; National Income; Income Determination; Money and Banking; Inflation; Fiscal and Monetary Policies; Unemployment; Stabilization Policy; Growth Theories; International Trade, Grants; Economic Underdevelopment.
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Year 2
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Semester I
- MNG 210 – Computer Studies I
Credits : 4
To acquaint students with a general understanding of computers and their use in the processing of data; To acquaint students with the advantage of dealing with any electronic form of data manipulation.
- MNG 310 - Commercial Law I
Credits : 4
To promote knowledge and understanding of contract law from a local Perspective. To provide students with basic tools that would enable them to relate the principles of commercial law to relevant situations.
- ACT 110 – Introduction to Accounting
Credits : 4
To expose students to the mechanics of financial accounting.
To introduce to the students the history and development of accounting, accounting concepts, principles and practices.
- MKT 210 - Advertising Management
Credits : 4
This course stresses the interrelationship between advertising and the elements in the marketing and competitive environments, as well as among the different components of communication strategy. This perspective should provide students with an overview of the tasks and responsibilities of advertising managers. The focus of the course is on decision making in all areas of advertising – planning, budgeting, objective-setting, program design in media and creative areas, evaluating advertising and so on as well as to provide analytical skills useful in strategic planning and evaluation of advertisement. Students will be required to study various managerial problems in depth and to develop and present alternative solutions.
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Semester II
- MKT 221 – Consumer Behaviour
Credits : 4
This course aims to expose students to the knowledge and skills necessary to perform analyses research that can be used for understanding markets and developing successful marketing strategies; to help students see that there is more consumer behaviour than buying things – that it also embraces the study of how having or not having things affect our lives and how our possession influence the way we feel about ourselves and about each other; to illustrate the importance of understanding consumer in formulating marketing strategy.
- MKT 222 – Marketing Research
Credits : 4
This course is designed to enable the students to obtain a comprehensive and practical understanding of the field of marketing. It emphasizes an applied approach with some practical applications that give the student a basic understanding of the scope of marketing research. At the end of the course, students will be able to understand the difference between basic and applied marketing research, identify the stages in the marketing research process, how to identify research problems clearly, and ways to obtain data and recording responses.
- MKT 223 – Internet Marketing
Credits : 4
This internet marketing course is designed to wire students to the modern enterprise in twenty-first century. It primarily explores the business implications of fascinating developments including computer networking, information system, artificial intelligence, hypermedia, and visual arts of the emergence of online marketing. The course focuses on the process of marketing management with a strong application tone. As a result the course relies heavily on case discussion, term project and hands-on web activities. In addition to acquiring basic skills for navigating cyberspace; the students are required to create personal and business electronic presence on the Web. The development of e-commerce is still at its embryo stage, our objective is not to know everything, but to learn how to keep abreast of the technology and appraise its potential as a marketing tool. Learning will result from students’ active class participation, alternative project protection, strong motivation, and curiosity in navigating the Web to cumulate the business knowledge. To achieve an understanding of the emerging e-commerce and e-marketing literature and its development, to engender a critical reasoning ability of such published material and assess the practicality of such reasoning through application to live business cases.
- MKT 224 – International & Export Marketing
Credits : 4
This course is designed to develop the students ability for managing the firm’s marketing efforts directed to the international market. Linked to this objective are the following course objectives:
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To provide students with insights into certain issues in international marketing; to what degree and in what ways is international marketing differs from ‘domestic marketing?’ What is the relevance of networking and relationship management to international marketing? How does the development of e-commerce affect international marketing?
- To focus on the central strategic issues in international marketing – standardization versus adaptation.
- To examine the topic of market entry and development.
- To consider the relevance of inter-firm co-operation and strategic market entry and development.
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